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BRAZIL
Performance
Domestic
sales and exports together were 22% higher than in 2001, reaching
a total of 5.8 million metric tons.
The
growth of Brazil's agricultural industry contributed to increased
domestic sales, which totaled 3.9 million metric tons, 6%
higher than the previous year. In the same period, export
shipments reached the record level of 1.9 million metric tons,
an increase of 77%, due primarily to the consolidation of
Açominas.
Long Steel Products
Strategy
The
commercialization of long steel products is structured into
business areas focused on different market segments, thus
allowing the needs of each customer to be better serviced.
Solutions for civil construction help to increase the productivity
of the sector, one of the largest in the Brazilian economy,
responsible for around 15% of GDP. As a result of this strategy,
the Gerdau Group closed the year with 35% growth in sales
of higher value added products, especially fabricated rebar
and truss frames.
In the industrial sector, the Company broadened Brazil's largest
and most complete line of products with more than 300 innovations
for use in a range of sectors including automotive, light
construction, tools and general metalwork. Gerdau also offers
low and high carbon steel wires for industrial applications,
wires for welding and wire ropes. Two new products were launched
in this area: Gerdau Serralheiro E6013 welding rod in 5 kg
packages and MIG welding rod in 100 kg barrels.
Gerdau's activities in the agricultural sector are marked
by the development of specialized products and services, adapted
to the characteristics of each of Brazil's regions. Rural
producers are serviced with high-technology steel that is
durable and easy to use, bringing greater safety to work in
the field.
The world's largest manufacturer of nails, the Group is constantly
involved in the identification and development of new market
niches, with the ongoing drive to diversify its product line
and increase its quality. It is highly visible in 105,000
retail outlets around the country.
In 2002, the quality of the products and services of the long
steel sector was once again recognized through a number of
awards, consolidating the Gerdau brand as one of the most
remembered in various sectors. This recognition is also the
result of strong efforts in building relationships within
each market sector, through technological updating meetings
and courses held to perfect customer business management.
Specialty Steels
Strategy
The specialty steels - engineering steels, tool steels and
stainless steels - are produced by Gerdau Aços Finos
Piratini, located in Charqueadas, state of Rio Grande do Sul.
The mill sells 80% of its output to the automotive industry.
To meet the constant need for innovation in the industry,
the mill has the practice of developing new products in partnership
with its customers.
This year, it released ultra-clean bearing quality steels,
steel for offshore mooring chains and steel with high stampability
for bolt production.
Açominas
Strategy
Producer
of semi-finished and rolled long steel products, Açominas
is focused on the international market, with products shipped
mainly to Asia, North America and Europe. A world leader in
the production of high quality billets, its sales policy is
also based on long term relationships, as can be observed
in the continuity of its customer portfolio: 85% of customers
have been dealing with the Company for more than ten years.
Açominas' business activities are structured in distinct
areas, which operate in a segmented manner to service the
domestic and export markets. The Company's activities in Brazil
are divided as follows: industry, re-rolling, forging and
flat steel products. Regarding the international markets,
the Company has groups of executives specialized in the following
regions: Southeast Asia, East Asia, South and Central America,
North America, Europe and Africa.
The production of structural shapes in 2002 resulted in the
creation of two new commercial areas, one focused on market
development and the other on product sales. The products are
used primarily in civil construction, a sector offering significant
perspectives for growth in the coming years.
Açominas, in line with the principles of environmental
efficiency, also operates in the carbon products sector, carrying
out treatment of coke oven gas (COG), a by-product of the
coal coking process. This generates products with a range
of applications, including the fabrication of aluminum, plastics,
solvents, paints, pigments, synthetic fibers and fuels. The
principal products in this area are pitch, BTX, naphthalene
and ammonia.
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