Product quality is a trademark of the Gerdau Group in the Brazilian market. With the slogan “When it’s good, you can see it is Gerdau,” the Group began using the GG logo on its industrial angles and profiles. This serves as a guarantee for customers that they are buying standardized products that meet safety requirements.

Over a two-year period, it became evident that end users respond positively to the link between the brand and the product. The surveys evaluated items ranging from preferences for the manner of branding to effects on handling and storage.

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