The performance of the Gerdau Group is guided by the
wish to grow with profitability and by the commitment
to create value for shareholders, combining unique
aspects that ensure competitiveness
With the vision of being a global steel company, and
among the most profitable in the sector, growth and
profitability are strategic aspirations for the Gerdau
Group. To meet this objective, the company bases
its performance on unique competitive aspects:
market leadership, geographic diversity, being a player
in all sectors as well as an integrated corporation.
The organization is committed to the fulfillment of
people and the sustainable development of society,
and strives to meet the needs of customers and
create value for shareholders.
The Group works to be among the main agents
in the process of consolidation of the world steel
industry. To this end, it has expanded its presence
in other countries and its production capacity and
operating efficiency in the regions where it already
operates. It constantly evaluates growth opportunities
that combine business expansion with return on
capital invested, with the aim of adding value for
shareholders in a sustainable manner. In order
to consolidate its position, it seeks alliances and
strategic partnerships, expanding its customer
services and broadening its value added product lines.
Society is faced with a great challenge: to promote
economic growth while using available natural
resources sensibly and minimizing the environmental
impact of industrial activity. For this reason, the
Gerdau Group continuously invests in modernizing
environmental protection equipment. The Group also
seeks to increase the levels of reuse of by-products
generated in the production process, such as melt
shop dust, slag and scale, by different sectors
of the economy. In addition, their use of scrap as
raw material to produce steel makes the Gerdau
Group one of the largest recyclers in the world.
This activity is embraced by a leadership with long-term
vision and is supported by a modern system
of corporate governance. Business practices are
consolidated by means of the Gerdau Business
System (GBS). At one with Gerdau values and
culture, and committed to results, employees
are involved in every stage of these processes,
overcoming language barriers and differences
in habits and customs while preserving the diversity
of each region.
There are other factors that support the Gerdau
Group’s capacity to continue with this strategy:
up to date technology, competitive production costs, diversified production processes, multiple
raw material sources, significant market share
in the countries where it operates, financial stability, access to international stock exchanges and
experience in turning around the results
of acquired companies.
Gerdau Business System (GBS)
A single, unified system, which consolidates the Gerdau
Group’s best practices in all of its business processes,
the Gerdau Business System (GBS) was set up in
2002 and helps leaders and teams to work in an
integrated, harmonious manner, leading the company
to excellence in the businesses it operates.
On the basis of constantly updated information,
including the best internal and external practices
in each process, the GBS also defines the structure
and methodology needed to sustain the business.
A relevant aspect of the GBS is the concept of best
practices gaps in relation to benchmarks. Opportunities
for improving the processes are identified and dealt
with by means of specific projects and actions, which
results in outstanding customer service.
With the capacity to establish a common language among
the Gerdau Group’s operations, the GBS is an essential
ally in promoting the integration of the Group in the various
countries where it operates, encouraging the exchange
of knowledge among plants and the swift incorporation
of new businesses. The GBS is now being consolidated
in the Group and is applied in all of its operations.
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