un learning: that is how 150,000 Chilean students studied steel production from recycled scrap at an exhibition created by Gerdau AZA.

The show took place at the Mirador Interactive Museum (MIM) in Santiago. The young visitors watched a 3D film with images of the Colina plant, located in the city’s metropolitan region, and computer animated sequences.

The film explained the environmental benefits of recycling scrap and the exhibition also gave the children the opportunity to take part in a recycling workshop, reinforcing the ideas from the film.

This was not Gerdau AZA’s first environmental education initiative. In 2004, the unit launched a recycling guide for school students in Santiago. Interest in the publication was so great that the edition sold out in less than a month. In May 2005 a second, more complete, edition was released.